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The Affect Heuristic-Cultural Cognition Theory (AH-CCT) model and the Solution Aversion-based (SA) model both suggest affect, meaning feelings or discrete emotions about a target, mediates associations between ‘culture,’ such as political ideology or cultural biases, and risk responses, such as risk perceptions, protective behaviours, and supportive attitudes towards protective policy. However, the models differ respectively by defining negative affect as directed towards the hazard (‘hazard affect’) or a specific behaviour or policy response (‘solution aversion,’ negative affect about a proposed risk reduction method). We compare these models with longitudinal mediation analysis of U.S. COVID-19 survey data (n = 866 in smallest-sample wave). Solution aversion accounted for more associations of culture with risk perceptions, such as personal risk, collective risk, and risk severity; behaviour and behavioural intentions, regarding mask wearing, avoiding large public gatherings, and vaccination; and support for risk mitigation policies, regarding mask mandates, public gathering bans, and vaccination mandates. Statistically significant direct effects were rare and were mainly for egalitarian cultural bias; indirect effects occurred for egalitarians, political conservatives, and individualists. Implications for further research on risk responses are discussed relative to limited previous work on these affect-mediation models.
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The importance of thinking about the future in culture and cumulative cultural evolution
Thinking about possibilities plays a critical role in the choices humans make throughout their lives. Despite this, the influence of individuals' ability to consider what is possible on culture has been largely overlooked. We propose that the ability to reason about future possibilities or prospective cognition, has consequences for cultural change, possibly facilitating the process of cumulative cultural evolution. In particular, by considering potential future costs and benefits of specific behaviours, prospective cognition may lead to a more flexible use of cultural behaviours. In species with limited planning abilities, this may lead to the development of cultures that promote behaviours with future benefits, circumventing this limitation. Here, we examine these ideas from a comparative perspective, considering the relationship between human and nonhuman assessments of future possibilities and their cultural capacity to invent new solutions and improve them over time. Given the methodological difficulties of assessing prospective cognition across species, we focus on planning, for which we have the most data in other species. Elucidating the role of prospective cognition in culture will help us understand the variability in when and how we see culture expressed, informing ongoing debates, such as that surrounding which social learning mechanisms underlie culture. This article is part of the theme issue ‘Thinking about possibilities: mechanisms, ontogeny, functions and phylogeny’.
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- PAR ID:
- 10434724
- Date Published:
- Journal Name:
- Philosophical Transactions of the Royal Society B: Biological Sciences
- Volume:
- 377
- Issue:
- 1866
- ISSN:
- 0962-8436
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.1098/rstb.2021.0349
