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Generative AI has begun to alter how we work, learn, communicate, and participate in online communities. How might our online communities be changed by generative AI? To start addressing this question, we focused on online community moderators' experiences with AI-generated content (AIGC). We performed fifteen in-depth, semi-structured interviews with moderators of Reddit communities that restrict the use of AIGC. Our study finds that rules about AIGC are motivated by concerns about content quality, social dynamics, and governance challenges. Moderators fear that, without such rules, AIGC threatens to reduce their communities' utility and social value. We find that, despite the absence of foolproof tools for detecting AIGC, moderators were able to somewhat limit the disruption caused by this new phenomenon by working with their communities to clarify norms. However, moderators found enforcing AIGC restrictions challenging, and had to rely on time-intensive and inaccurate detection heuristics in their efforts. Our results highlight the importance of supporting community autonomy and self-determination in the face of this sudden technological change, and suggest potential design solutions that may help.
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AI Rules? Characterizing Reddit Community Policies Towards AI-Generated Content
How are Reddit communities responding to AI-generated content? We explored this question through a large-scale analysis of subreddit community rules and their change over time. We collected the metadata and community rules for over 300,000 public subreddits and measured the prevalence of rules governing AI. We labeled subreddits and AI rules according to existing taxonomies from the HCI literature and a new taxonomy we developed specific to AI rules. While rules about AI are still relatively uncommon, the number of subreddits with these rules more than doubled over the course of a year. AI rules are more common in larger subreddits and communities focused on art or celebrity topics, and less common in those focused on social support. These rules often focus on AI images and evoke, as justification, concerns about quality and authenticity. Overall, our findings illustrate the emergence of varied concerns about AI, in different community contexts. Platform designers and HCI researchers should heed these concerns if they hope to encourage community self-determination in the age of generative AI. We make our datasets public to enable future large-scale studies of community self-governance.
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- Award ID(s):
- 1901151
- PAR ID:
- 10562899
- Publisher / Repository:
- arXiv
- Date Published:
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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