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Research in cultural psychology over the last three decades has revealed the profound influence of culture on cognitive, emotional, and motivational processes shaping individuals into active agents. This article first appeared in the Annual Review of Psychology (2024). It first reviews four notable cultural dimensions believed to underlie cultural variations: independent versus interdependent self, individualism versus collectivism, tightness versus looseness of social norms, and relational mobility. Then it examines how ecology and geography shape human activities and give rise to organised systems of cultural practices and meanings, called eco-cultural complexes. In turn, the eco-cultural complex of each zone is instrumental in shaping a wide range of psychological processes, revealing a psychological diversity that extends beyond the scope of the current East–West literature. Finally, it explores how some of the non-Western cultural zones of today, namely Arab, East Asian, Latin American, and South Asian zones, and discusses how they may have contributed, to varying degrees, to the formation of the contemporary Western cultural zone.
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This content will become publicly available on January 23, 2026
Self-Enhancement in Latin America: Is It Linked to Interdependence?
Although individuals of Latin American heritage ( Latin Americans in short) are considered interdependent, they also value traits like uniqueness and positivity, like individuals of European American cultural heritage, who are considered independent. It remains unclear whether this inclination toward positivity extends to a bias in self-perception known as self-enhancement. Moreover, if Latin Americans are indeed self-enhancing, it is uncertain how these tendencies align with their interdependent cultural orientation. In this article, we report three studies ( N = 1,246) with three operationalizations of self-enhancement. We found that Mexicans, Colombians, and Ecuadorians show self-enhancement that is mostly similar in magnitude to European Americans. Notably, Study 3 found that self-enhancement is related to interdependence in Latin America: Unlike European Americans, Latin Americans in Ecuador exhibited stronger self-enhancement when interdependence is primed rather than independence. Our findings suggest that among Latin American individuals, self-enhancement not only exists but also reinforces interdependence.
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- Award ID(s):
- 2336050
- PAR ID:
- 10567943
- Publisher / Repository:
- SAGE Publications
- Date Published:
- Journal Name:
- Personality and Social Psychology Bulletin
- ISSN:
- 0146-1672
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Research in cultural psychology over the last three decades has revealed the profound influence of culture on cognitive, emotional, and motivational processes shaping individuals into active agents. This article aims to show cultural psychology's promise in three key steps. First, we review four notable cultural dimensions believed to underlie cultural variations: independent versus interdependent self, individualism versus collectivism, tightness versus looseness of social norms, and relational mobility. Second, we examine how ecology and geography shape human activities and give rise to organized systems of cultural practices and meanings, called eco-cultural complexes. In turn, the eco-cultural complex of each zone is instrumental in shaping a wide range of psychological processes, revealing a psychological diversity that extends beyond the scope of the current East–West literature. Finally, we examine some of the non-Western cultural zones present today, including Arab, East Asian, Latin American, and South Asian zones, and discuss how they may have contributed, to varying degrees, to the formation of the contemporary Western cultural zone.more » « less
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