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Abstract Artificial intelligence (AI) represents technologies with human‐like cognitive abilities to learn, perform, and make decisions. AI in precision agriculture (PA) enables farmers and farm managers to deploy highly targeted and precise farming practices based on site‐specific agroclimatic field measurements. The foundational and applied development of AI has matured considerably over the last 30 years. The time is now right to engage seriously with the ethics and responsible practice of AI for the well‐being of farmers and farm managers. In this paper, we identify and discuss both challenges and opportunities for improving farmers’ trust in those providing AI solutions for PA. We highlight that farmers’ trust can be moderated by how the benefits and risks of AI are perceived, shared, and distributed. We propose four recommendations for improving farmers’ trust. First, AI developers should improve model transparency and explainability. Second, clear responsibility and accountability should be assigned to AI decisions. Third, concerns about the fairness of AI need to be overcome to improve human‐machine partnerships in agriculture. Finally, regulation and voluntary compliance of data ownership, privacy, and security are needed, if AI systems are to become accepted and used by farmers.
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‘I Just Don’t Trust Them’: Reasons for Distrust and Non-Disclosure in Demographic Questionnaires for Individuals in STEM
Demographic data pertain to people’s identities and behaviors. Analyses of demographic data are used to describe patterns and predict behaviors, to inform interface design, and even institutional decision-making processes. Demographic data thus need to be complete and correct to ensure they can be analyzed in ways that reflect reality. This study consists of interviews with 40 people in STEM and addresses how causes of relational (dis)trust in demographic data collection contribute to pervasive problems of missing and incorrect responses and disobliging responses (e.g., non-disclosure, false responses, attrition, and hesitancy to use services). The findings then guide a preliminary set of recommendations for cultivating trustworthiness based on recent developments in trust theory and designing for responsive and trustworthy systems. Specifically, we explore how demographic questionnaire design (e.g., item construction and instructions) can communicate necessary reassurances and transparency for users. The ongoing research provides interview-based recommendations for improving the quality and completeness of demographic data collection. This research adds to other recommendations on improving demographic questionnaires.
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- Award ID(s):
- 2231874
- PAR ID:
- 10592612
- Publisher / Repository:
- Societies
- Date Published:
- Journal Name:
- Societies
- Volume:
- 14
- Issue:
- 7
- ISSN:
- 2075-4698
- Page Range / eLocation ID:
- 105
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Journal Article:
- https://doi.org/10.3390/soc14070105
