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Recommender systems are usually designed by engineers, researchers, designers, and other members of development teams. These systems are then evaluated based on goals set by the aforementioned teams and other business units of the platforms operating the recommender systems. This design approach emphasizes the designers’ vision for how the system can best serve the interests of users, providers, businesses, and other stakeholders. Although designers may be well-informed about user needs through user experience and market research, they are still the arbiters of the system’s design and evaluation, with other stakeholders’ interests less emphasized in user-centered design and evaluation. When extended to recommender systems for social good, this approach results in systems that reflect the social objectives as envisioned by the designers and evaluated as the designers understand them. Instead, social goals and operationalizations should be developed through participatory and democratic processes that are accountable to their stakeholders. We argue that recommender systems aimed at improving social good should be designedbyandwith, not justfor, the people who will experience their benefits and harms. That is, they should be designed in collaboration with their users, creators, and other stakeholders as full co-designers, not only as user study participants.
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This content will become publicly available on September 1, 2026
The motivated social brain: a neurodevelopmental and evolutionary framework for social curiosity
Recent comparative findings by Lewiset al.(Lewis LS, Ritov O, Herrmann E, Reddy RB, Sanchez-Amaro A, Gopnik A, Engelmann JM. 2025 Chimpanzees and children are curious about social interactions.Proc. R. Soc. B.292, 20242242.) reveal a shared drive in chimpanzees and children to seek information about third-party social interactions, even at a material cost. This commentary situates these results within a neurodevelopmental and evolutionary framework, proposing that social curiosity is a manifestation of a deeply conserved, motivationally driven system for social valuation centred on the medial prefrontal cortex (mPFC). We synthesize neuroimaging evidence showing selective engagement of mPFC while infants attend to third-party social interactions. We propose that the mPFC, as a primary valuation hub, guides the specialization of social perceptual regions over development. This framework interprets social curiosity as a high-level cognitive function driven by the mPFC, assigning intrinsic reward value to social information, consistent with the social information hypothesis. The willingness of older children to preferentially orient to and forgo a reward for social information can thus be understood as the behavioural output of a brain system calibrated from infancy to tag such information as intrinsically valuable.
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- Award ID(s):
- 2017229
- PAR ID:
- 10645490
- Publisher / Repository:
- Royal Society, UK
- Date Published:
- Journal Name:
- Proceedings of the Royal Society B: Biological Sciences
- Volume:
- 292
- Issue:
- 2055
- ISSN:
- 1471-2954
- Subject(s) / Keyword(s):
- brain infancy medial prefrontal cortex social cognition
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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