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This content will become publicly available on September 3, 2026

Title: Mental models and enduring climate action: the Earth Connection Film Festival
Climate change is one of the major interconnected social crises related to human health and the environment we face today, and motivating public action is a pressing challenge within that. The 2024 Earth Connection Film Festival screened 24 international films covering climate change through the lens of hope, connection, and responsibility. As part of a broader National Science Foundation research project to overcome climate apathy and build enduring environmental action, the festival provides films for a study on mental models and supports filmmakers covering climate change. This field report shares how the program was scientifically justified, the development of the festival, the event and its outcome, as well as takeaways for those interested in using film and media narratives as a vehicle for understanding and supporting social and behavioral change.  more » « less
Award ID(s):
2516369
PAR ID:
10655864
Author(s) / Creator(s):
; ;
Publisher / Repository:
Routledge Taylor & Francis Group
Date Published:
Journal Name:
Journal of Applied Communication Research
Volume:
53
Issue:
5
ISSN:
0090-9882
Page Range / eLocation ID:
479 to 491
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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