Note: When clicking on a Digital Object Identifier (DOI) number, you will be taken to an external site maintained by the publisher.
Some full text articles may not yet be available without a charge during the embargo (administrative interval).
What is a DOI Number?
Some links on this page may take you to non-federal websites. Their policies may differ from this site.
-
We present a novel methodology for crafting effective public messages by combining large language models (LLMs) and conjoint analysis. Our approach personalizes messages for diverse personas – context-specific archetypes representing distinct attitudes and behaviors – while reducing the costs and time associated with traditional surveys. We tested this method in public health contexts (e.g., COVID-19 mandates) and civic engagement initiatives (e.g., voting). A total of 153 distinct messages were generated, each composed of components with varying levels, and evaluated across five personas tailored to each context. Conjoint analysis identified the most effective message components for each persona, validated through a study with 2,040 human participants. This research highlights LLMs’ potential to enhance public communication, providing a scalable, cost-effective alternative to surveys, and offers new directions for HCI, particularly for the design of adaptive, user-centered, persona-driven interfaces and systems.more » « lessFree, publicly-accessible full text available April 16, 2026
-
Free, publicly-accessible full text available December 9, 2025
An official website of the United States government

Full Text Available