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The value alignment of sociotechnical systems has become a central debate, but progress depends on how human values are perceived in the content these systems surface and how such perceptions can be measured at scale. Social media platforms are a prominent class of sociotechnical systems where algorithmic curation shapes exposure to value-laden content at scale. Large-language models offer new opportunities for measuring expressions of human values (e.g., humility or equality) in social media data, but value expressions can be subjective: different people will annotate the same post with different values. In this paper, we draw on the Schwartz value system as a broadly encompassing and theoretically grounded set of basic human values, and introduce a framework to personalize the measurement of expressions of Schwartz values in social media posts at scale. We collect 32,370 ground truth value expression annotations from N=1,079 people on 5,211 social media posts representative of real users' feeds. Due to the subjectivity of the task, we observe low levels of inter-rater agreement between people, and low agreement between human raters and LLM-based methods. In response, we construct a personalization architecture for classifying value expressions by learning from a small number of highly informative calibration annotations per user. In evaluation, we find that modeling these differences successfully yields value expression predictions that people agree with more than they agree with other people. These results contribute new methods and understanding for the measurement of human values in social media data. 

Social media feed ranking algorithms fail when they too narrowly focus on engagement as their objective. The literature has asserted a wide variety of values that these algorithms should account for as well -- ranging from well-being to productive discourse -- far more than can be encapsulated by a single topic or theory. In response, we present a library of values for social media algorithms: a pluralistic set of 78 values as articulated across the literature, implemented into LLM-powered content classifiers that can be installed individually or in combination for real-time re-ranking of social media feeds. We investigate this approach by developing a browser extension, Alexandria, that re-ranks the X/Twitter feed in real time based on the user's desired values. Through two user studies, both qualitative (N=12) and quantitative (N=257), we found that diverse user needs require a large library of values, enabling more nuanced preferences and greater user control. With this work, we argue that the values criticized as missing from social media ranking algorithms can be operationalized and deployed today through end-user tools. 

Current dataset collection methods typically scrape large amounts of data from the web. While this technique is extremely scalable, data collected in this way tends to reinforce stereotypical biases, can contain personally identifiable information, and typically originates from Europe and North America. In this work, we rethink the dataset collection paradigm and introduce GeoDE , a geographically diverse dataset with 61,940 images from 40 classes and 6 world regions, with no personally identifiable information, collected by soliciting images from people around the world. We analyse GeoDE to understand differences in images collected in this manner compared to web-scraping. We demonstrate its use as both an evaluation and training dataset, allowing us to highlight and begin to mitigate the shortcomings in current models, despite GeoDE’s relatively small size. We release the full dataset and code at https://geodiverse-data-collection.cs.princeton.edu/