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Abstract Motivation is often thought to enhance adaptive decision-making by biasing actions toward rewards and away from punishment. Emerging evidence, however, points to a more nuanced view whereby motivation can both enhance and impair different aspects of decision-making. Model-based approaches have gained prominence over the past decade for developing more precise mechanistic explanations for how incentives impact goal-directed behavior. In this Special Focus, we highlight three studies that demonstrate how computational frameworks help decompose decision processes into constituent cognitive components, as well as formalize when and how motivational factors (e.g., monetary rewards) influence specific cognitive processes, decision-making strategies, and self-report measures. Finally, I conclude with a provocative suggestion based on recent advances in the field: that organisms do not merely seek to maximize the expected value of extrinsic incentives. Instead, they may be optimizing decision-making to achieve a desired internal state (e.g., homeostasis, effort, affect). Future investigation into such internal processes will be a fruitful endeavor for unlocking the cognitive, computational, and neural mechanisms of motivated decision-making. 

Abstract Challenging goals can induce harder work but also greater stress, in turn potentially undermining goal achievement. We sought to examine how mental effort and subjective experiences thereof interact as a function of the challenge level and the size of the incentives at stake. Participants performed a task that rewarded individual units of effort investment (correctly performed Stroop trials) but only if they met a threshold number of correct trials within a fixed time interval (challenge level). We varied this challenge level (Study 1, n = 40) and the rewards at stake (Study 2, n = 79) and measured variability in task performance and self-reported affect across task intervals. Greater challenge and higher rewards facilitated greater effort investment but also induced greater stress, whereas higher rewards (and lower challenge) simultaneously induced greater positive affect. Within intervals, we observed an initial speed up then slowdown in performance, which could reflect dynamic reconfiguration of control. Collectively, these findings further our understanding of the influence of task demands and incentives on mental effort exertion and well-being. 

To understand how people vary in their cognitive control engagement, researchers use different laboratory tasks and compare performance on trials that are more versus less control-demanding (e.g., congruency effects). However, previous research has struggled to uncover consistent patterns of correlation across cognitive control tasks, leading to questions about the utility of these tasks and the existence of task-general control. The current study sought to test whether these validity concerns may center on the stimulus-driven nature of congruency effects, rather than the tasks themselves. To overcome this obstacle, we varied task incentives while holding stimulus features constant. We show both theoretically and empirically that the effects of incentives on control allocation correlate across tasks. Together, findings support task-general control processes that operate across different contexts.