An official website of the United States government
We consider a fundamental pricing model in which a fixed number of units of a reusable resource are used to serve customers. Customers arrive to the system according to a stochastic process and, upon arrival, decide whether to purchase the service, depending on their willingness to pay and the current price. The service time during which the resource is used by the customer is stochastic, and the firm may incur a service cost. This model represents various markets for reusable resources, such as cloud computing, shared vehicles, rotable parts, and hotel rooms. In the present paper, we analyze this pricing problem when the firm attempts to maximize a weighted combination of three central metrics: profit, market share, and service level. Under Poisson arrivals, exponential service times, and standard assumptions on the willingness-to-pay distribution, we establish a series of results that characterize the performance of static pricing in such environments. In particular, although an optimal policy is fully dynamic in such a context, we prove that a static pricing policy simultaneously guarantees 78.9% of the profit, market share, and service level from the optimal policy. Notably, this result holds for any service rate and number of units the firm operates. Our proof technique relies on a judicious construction of a static price that is derived directly from the optimal dynamic pricing policy. In the special case in which there are two units and the induced demand is linear, we also prove that the static policy guarantees 95.5% of the profit from the optimal policy. Our numerical findings on a large test bed of instances suggest that the latter result is quite indicative of the profit obtained by the static pricing policy across all parameters.
more »
« less
Dynamic Pricing of Wireless Internet Based on Usage and Stochastically Changing Capacity
Problem definition: Inspired by new developments in dynamic spectrum access, we study the dynamic pricing of wireless Internet access when demand and capacity (bandwidth) are stochastic. Academic/practical relevance: The demand for wireless Internet access has increased enormously. However, the spectrum available to wireless service providers is limited. The industry has, thus, altered conventional license-based spectrum access policies through unlicensed spectrum operations. The additional spectrum obtained through these operations has stochastic capacity. Thus, the pricing of this service by the service provider has novel challenges. The problem considered in this paper is, therefore, of high practical relevance and new to the academic literature. Methodology: We study this pricing problem using a Markov decision process model in which customers are posted dynamic prices based on their bandwidth requirement and the available capacity. Results: We characterize the structure of the optimal pricing policy as a function of the system state and of the input parameters. Because it is impossible to solve this problem for practically large state spaces, we propose a heuristic dynamic pricing policy that performs very well, particularly when the ratio of capacity to demand rate is low. Managerial implications: We demonstrate the value of using a dynamic heuristic pricing policy compared with the myopic and optimal static policies. The previous literature has studied similar systems with fixed capacity and has characterized conditions under which myopic policies perform well. In contrast, our setting has dynamic (stochastic) capacity, and we find that identifying good state-dependent heuristic pricing policies is of greater importance. Our heuristic policy is computationally more tractable and easier to implement than the optimal dynamic and static pricing policies. It also provides a significant performance improvement relative to the myopic and optimal static policies when capacity is scarce, a condition that holds for the practical setting that motivated this research.
more »
« less
- Award ID(s):
- 1731833
- PAR ID:
- 10088262
- Date Published:
- Journal Name:
- Manufacturing & service operations management
- ISSN:
- 1523-4614
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
More Like this
-
-
We study optimal pricing in a single server queue when the customers valuation of service depends on their waiting time. In particular, we consider a very general model, where the customer valuations are random and are sampled from a distribution that depends on the queue length. The goal of the service provider is to set dynamic state dependent prices in order to maximize its revenue, while also managing congestion. We model the problem as a Markov decision process and present structural results on the optimal policy. We also present an algorithm to find an approximate optimal policy. We further present a myopic policy that is easy to evaluate and present bounds on its performance. We finally illustrate the quality of our approximate solution and the myopic solution using numerical simulations.more » « less
-
Price-based revenue management is an important problem in operations management with many practical applications. The problem considers a seller who sells one or multiple products over T consecutive periods and is subject to constraints on the initial inventory levels of resources. Whereas, in theory, the optimal pricing policy could be obtained via dynamic programming, computing the exact dynamic programming solution is often intractable. Approximate policies, such as the resolving heuristics, are often applied as computationally tractable alternatives. In this paper, we show the following two results for price-based network revenue management under a continuous price set. First, we prove that a natural resolving heuristic attains O(1) regret compared with the value of the optimal policy. This improves the [Formula: see text] regret upper bound established in the prior work by Jasin in 2014. Second, we prove that there is an [Formula: see text] gap between the value of the optimal policy and that of the fluid model. This complements our upper bound result by showing that the fluid is not an adequate information-relaxed benchmark when analyzing price-based revenue management algorithms. Funding: This work was supported in part by the National Science Foundation [Grant CMMI-2145661].more » « less
-
We study the optimal control problem in stochastic queueing networks with a set of job dispatchers connected to a set of parallel servers with queues. Jobs arrive at the dispatchers and get routed to the servers following some routing policy. The arrival processes of jobs and the service processes of servers are stochastic with unknown arrival rates and service rates. Upon the completion of each job from dispatcherunat serversm, a random utility whose mean is unknown is obtained. We seek to design a control policy that makes routing decisions at the dispatchers and scheduling decisions at the servers to maximize the total utility obtained by the end of a finite time horizonT. The performance of policies is measured by regret, which is defined as the difference in total expected utility with respect to the optimal dynamic policy that has access to arrival rates, service rates and underlying utilities. We first show that the expected utility of the optimal dynamic policy is upper bounded byTtimes the solution to a static linear program, where the optimization variables correspond to rates of jobs from dispatchers to servers and the feasibility region is parameterized by arrival rates and service rates. We next propose a policy for the optimal control problem that is an integration of a learning algorithm and a control policy. The learning algorithm seeks to learn the optimal extreme point solution to the static linear program based on the information available in the optimal control problem. The control policy, a mixture of priority-based and Joint-the-Shortest-Queue routing at the dispatchers and priority-based scheduling at the servers, makes decisions based on the graphical structure induced by the extreme point solutions provided by the learning algorithm. We prove that our policy achieves logarithmic regret whereas application of existing techniques to the optimal control problem would lead to Ω(√T)-regret. The theoretical analysis is further complemented with simulations to evaluate the empirical performance of our policy.more » « less
-
null (Ed.)The emergence of the sharing economy in urban transportation networks has enabled new fast, convenient and accessible mobility services referred to as Mobilty-on-Demand systems (e.g., Uber, Lyft, DiDi). These platforms have flourished in the last decade around the globe and face many operational challenges in order to be competitive and provide good quality of service. A crucial step in the effective operation of these systems is to reduce customers' waiting time while properly selecting the optimal fleet size and pricing policy. In this paper, we jointly tackle three operational decisions: (i) fleet size, (ii) pricing, and (iii) rebalancing, in order to maximize the platform's profit or its customers' welfare. To accomplish this, we first devise an optimization framework which gives rise to a static policy. Then, we elaborate and propose dynamic policies that are more responsive to perturbations such as unexpected increases in demand. We test this framework in a simulation environment using three case studies and leveraging traffic flow and taxi data from Eastern Massachusetts, New York City, and Chicago. Our results show that solving the problem jointly could increase profits between 1% and up to 50%, depending on the benchmark. Moreover, we observe that the proposed fleet size yield utilization of the vehicles in the fleet is around 75% compared to private vehicle utilization of 5%.more » « less
- Free Publicly Accessible Full Text
-
Accepted Manuscript1.0
- Journal Article:
- The DOI is not currently available.
