Link prediction is one of the fundamental problems in computational social science. A particularly common means to predict existence of unobserved links is via structural similarity metrics, such as the number of common neighbors; node pairs with higher similarity are thus deemed more likely to be linked. However, a number of applications of link prediction, such as predicting links in gang or terrorist networks, are adversarial, with another party incentivized to minimize its effectiveness by manipulating observed information about the network. We offer a comprehensive algorithmic investigation of the problem of attacking similarity-based link prediction through link deletion, focusing on two broad classes of such approaches, one which uses only local information about target links, and another which uses global network information. While we show several variations of the general problem to be NP-Hard for both local and global metrics, we exhibit a number of well-motivated special cases which are tractable. Additionally, we provide principled and empirically effective algorithms for the intractable cases, in some cases proving worst-case approximation guarantees.
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Personalized Degrees: Effects on Link Formation in Dynamic Networks from an Egocentric Perspective
Understanding mechanisms driving link formation in dynamic social networks is a long-standing problem that has implications to understanding social structure as well as link prediction and recommendation. Social networks exhibit a high degree of transitivity, which explains the successes of common neighbor-based methods for link prediction. In this paper, we examine mechanisms behind link formation from the perspective of an ego node. We introduce the notion of personalized degree for each neighbor node of the ego, which is the number of other neighbors a particular neighbor is connected to. From empirical analyses on four on-line social network datasets, we find that neighbors with higher personalized degree are more likely to lead to new link formations when they serve as common neighbors with other nodes, both in undirected and directed settings. This is complementary to the finding of Adamic and Adar that neighbor nodes with higher (global) degree are less likely to lead to new link formations. Furthermore, on directed networks, we find that personalized out-degree has a stronger effect on link formation than personalized in-degree, whereas global in-degree has a stronger effect than global out-degree. We validate our empirical findings through several link recommendation experiments and observe that incorporating both personalized and global degree into link recommendation greatly improves accuracy.
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- Award ID(s):
- 1755824
- PAR ID:
- 10097302
- Date Published:
- Journal Name:
- Companion Proceedings of the World Wide Web Conference
- Page Range / eLocation ID:
- 1039 - 1046
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3308560.3316699
