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Title: Evaluating Knowledge to Support Climate Action: A Framework for Sustained Assessment. Report of an Independent Advisory Committee on Applied Climate Assessment
Award ID(s):
1735505
PAR ID:
10111422
Author(s) / Creator(s):
; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; more » ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; « less
Date Published:
Journal Name:
Weather, Climate, and Society
Volume:
11
Issue:
3
ISSN:
1948-8327
Page Range / eLocation ID:
465 to 487
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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  1. Abstract Television weathercasters are uniquely situated to inform their audiences about the local impacts of global climate change and a growing number of them are adopting the role of climate change educator. We surveyed all American broadcast meteorology professionals in 2015 (N = 2,059; response rate = 22.6%), 2016 (N = 2017; response rate = 31.2%), and 2017 (N = 2,177; response rate = 22.1%) to assess weathercasters’ interest in reporting about climate change; if, where, and how they report about climate change; and the reactions they get from their audiences when they do. Many participating weathercasters indicated that they were moderately or very interested in reporting about climate change, especially using local historical climate information (56%). Just over half of the weathercasters (57.9%) had used one or more communication mode to inform their viewers, or other people in their community, about the local impacts of climate change in the prior year. The most commonly used modes were social media (42.7%), school visits (36.3%), community events (33.1%), and on-air broadcasts (31.3%). Most weathercasters who had reported about climate change on air indicated they received either positive viewer feedback or little feedback (61.9%); conversely, weathercasters who had not reported about climate change expected to receive mostly negative feedback (44.2%). In sum, this analysis suggests that large numbers of weathercasters have adopted the role of climate change educator in their communities; they use a range of communication modes to share climate change information with their audiences and receive mostly positive feedback from their audiences when they do. 
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