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Researchers using social media data want to understand the discussions occurring in and about their respective fields. These domain experts often turn to topic models to help them see the entire landscape of the conversation, but unsupervised topic models often produce topic sets that miss topics experts expect or want to see. To solve this problem, we propose Guided Topic-Noise Model (GTM), a semi-supervised topic model designed with large domain-specific social media data sets in mind. The input to GTM is a set of topics that are of interest to the user and a small number of words or phrases that belong to those topics. These seed topics are used to guide the topic generation process, and can be augmented interactively, expanding the seed word list as the model provides new relevant words for different topics. GTM uses a novel initialization and a new sampling algorithm called Generalized Polya Urn (GPU) seed word sampling to produce a topic set that includes expanded seed topics, as well as new unsupervised topics. We demonstrate the robustness of GTM on open-ended responses from a public opinion survey and four domain-specific Twitter data sets.
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Two Computational Models for Analyzing Political Attention in Social Media
Understanding how political attention is divided and over what subjects is crucial for research on areas such as agenda setting, framing, and political rhetoric. Existing methods for measuring attention, such as manual labeling according to established codebooks, are expensive and can be restrictive. We describe two computational models that automatically distinguish topics in politicians' social media content. Our models---one supervised classifier and one unsupervised topic model---provide different benefits. The supervised classifier reduces the labor required to classify content according to pre-determined topic list. However, tweets do more than communicate policy positions. Our unsupervised model uncovers both political topics and other Twitter uses (e.g., constituent service). These models are effective, inexpensive computational tools for political communication and social media research. We demonstrate their utility and discuss the different analyses they afford by applying both models to the tweets posted by members of the 115th U.S. Congress.
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- Award ID(s):
- 1822228
- PAR ID:
- 10128427
- Date Published:
- Journal Name:
- Proceedings of the Fourteenth International AAAI Conference on Web and Social Media
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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