Today’s recommender systems are criticized for recommending items that are too obvious to arouse users’ interest. That is why the recommender systems research community has advocated some ”beyond accuracy” evaluation metrics such as novelty, diversity, coverage, and serendipity with the hope of promoting information discovery and sustain users’ interest over a long period of time. While bringing in new perspectives, most of these evaluation metrics have not considered individual users’ difference: an open-minded user may favor highly novel or diversified recommendations whereas a conservative user’s appetite for novelty or diversity may not be that large. In this paper, we developed a model to approximate an individual’s curiosity distribution over different levels of stimuli guided by the well-known Wundt curve in Psychology. We measured an item’s surprise level to assess the stimulation level and whether it is in the range of the user’s appetite for stimulus. We then proposed a recommendation system framework that considers both user preference and appetite for stimulus where the curiosity is maximally aroused. Our framework differs from a typical recommender system in that it leverages human’s curiosity to promote intrinsic interest with the system. A series of evaluation experiments have been conducted to show that our framework is able to rank higher the items with not only high ratings but also high response likelihood. The recommendation list generated by our algorithm has higher potential of inspiring user curiosity compared to traditional approaches. The personalization
factor for assessing the stimulus (surprise) strength further helps the recommender achieve smaller (better) inter-user similarity.
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Estimating Error and Bias in Offline Evaluation Results
Offline evaluation protocols for recommender systems are intended to estimate users' satisfaction with recommendations using static data from prior user interactions. These evaluations allow researchers and production developers to carry out first-pass estimates of the likely performance of a new system and weed out bad ideas before presenting them to users. However, offline evaluations cannot accurately assess novel, relevant recommendations, because the most novel recommendations items that were previously unknown to the user; such items are missing from the historical data, so they cannot be judged as relevant. A breakthrough that reliably produces novel, relevant recommendations would score poorly with current offline evaluation techniques.
While the existence of this problem is noted in the literature, its extent is not well-understood. We present a simulation study to estimate the error that such missing data causes in commonly-used evaluation metrics in order to assess its prevalence and impact. We find that missing data in the rating or observation process causes the evaluation protocol to systematically mis-estimate metric values, and in some cases erroneously determine that a popularity-based recommender outperforms even a perfect personalized recommender. Substantial breakthroughs in recommendation quality, therefore, will be difficult to assess with existing offline techniques.
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- Award ID(s):
- 1751278
- NSF-PAR ID:
- 10146883
- Date Published:
- Journal Name:
- Proceedings of the 2020 Conference on Computer-Human Interaction and Information Retrieval
- Page Range / eLocation ID:
- 392 - 396
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Today’s recommender systems are criticized for recommending items that are too obvious to arouse users’ interests. Therefore the research community has advocated some ”beyond accuracy” evaluation metrics such as novelty, diversity, and serendipity with the hope of promoting information discovery and sustaining users’ interests over a long period of time. While bringing in new perspectives, most of these evaluation metrics have not considered individual users’ differences in their capacity to experience those ”beyond accuracy” items. Open-minded users may embrace a wider range of recommendations than conservative users. In this paper, we proposed to use curiosity traits to capture such individual users’ differences. We developed a model to approximate an individual’s curiosity distribution over different stimulus levels. We used an item’s surprise level to estimate the stimulus level and whether such a level is in the range of the user’s appetite for stimulus, called
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3343413.3378004
