Around the world, people increasingly generate data through their everyday activities. Much of this happens unwittingly through sensors, cameras, and other surveillance tools on roads, in cities, and at the workplace. However, how individuals and governments think about privacy varies significantly around the world. In this article, we explore differences between people’s attitudes toward privacy and data collection practices in the United States and the Netherlands, two countries with very different regulatory approaches to governing consumer privacy. Through a factorial vignette survey deployed in the two countries, we identify specific contextual factors associated with concerns regarding how personal data are being used. Using Nissenbaum’s framework of privacy as contextual integrity to guide our analysis, we consider the role that five factors play in this assessment: actors (those using data), data type, amount of data collected, reported purpose of data use, and inferences drawn from the data. Findings indicate nationally bound differences as well as shared concerns and indicate future directions for cross-cultural privacy research.
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When does data collection and use become a matter of concern? A cross cultural comparison of American and Dutch people’s privacy attitudes.
Around the world, people increasingly generate data through their everyday activities. Much of this also happens unwittingly, thanks to sensors, cameras, and other surveillance tools on the roads, in cities, and in businesses. However, the ways citizens and governments think about privacy vary significantly around the world. In this paper, we explore differences between citizens’ attitudes toward privacy and data collection practices in the U.S. and the Netherlands, an EU member nation. Using a factorial vignette survey methodology, we identify specific contextual factors associated with people’s level of concern about how their data is being used. We consider the role that five factors play in this assessment: actors (those using data), data type and amount, reported purpose for data use, and inferences drawn from the data. These indicate nationally bound differences but likewise point to potentially more globally shared concerns.
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- Award ID(s):
- 1947754
- NSF-PAR ID:
- 10176662
- Date Published:
- Journal Name:
- Annals of the International Communication Association
- ISSN:
- 2380-8985
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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