Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.
Digital Patronage Platforms
Digital patronage refers to the act of singular and sustained financial support to a content creator as a form of appreciation for their work and occurs within unique sociotechnical systems that support financial exchange in addition to creative expression. In this paper, we present a competitive analysis of five patronage platforms-- Twitch.tv, YouTube, Patreon, Facebook, and OnlyFans. We describe the financial ecosystems of the five platforms and the perk systems embedded in each of the systems that incentivizes patrons to give support. Digital patronage represents an emerging form of sociotechnical practice that offers an alternative to advertisement-driven business models.
more »
« less
- Award ID(s):
- 1841354
- NSF-PAR ID:
- 10212773
- Date Published:
- Journal Name:
- Conference Companion Publication of the 2020 on Computer Supported Cooperative Work and Social Computing
- Page Range / eLocation ID:
- 221-226
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
More Like this
-
more » « less
-
null (Ed.)Flexible, contingent, or 'agile,' working arrangements provide workers with greater autonomy over when, where, or how to fulfill their responsibilities. In search of increased productivity and reduced absenteeism, organizations have increasingly turned to flexible work arrangements. Although access to flexible work arrangements is more prevalent among high-skilled workers, in the form of flextime or co-working, the past decade has also witnessed growth of independent contractors, digital nomadism, digitally enabled crowdwork, online freelancing, and on-demand platform labor. Flexible work arrangements reduce commutes and can enable workers with care-responsibilities to stay in the workforce. Younger workers also see flexibility as a top priority when considering career opportunities. Flexible working arrangements can also be mutually beneficial, enabling organizations to scale dynamically. Specific skill sets can be immediately accessed by turning to freelancers to fill organizational gaps. A growing number of organizations and workers rely on short-term and project-based relationships, using online platforms such as Upwork or Fiverr to connect. However, flexible work arrangements often come entwined with precarity cloaked in emancipatory narratives. Fixed salaries and benefits have given way to hourly rates and quantified ratings. Flexible workers often face unpredictability and uncertainty as they carry more risk and responsibility, and are burdened with a great portion of administrative costs (that is, overhead) associated with organizational support systems. Flexible workers at Google, for instance, outnumber full time workers but face far more unpredictability. Current formulations consider organizations as relatively fixed 'containers', which encapsulate the work performed and the information and communications technology (ICT) systems used to perform it.12 However, flexible work arrangements take place outside of organizational containers. In this new sociotechnical dynamic, flexible workers interact with a diversity of digital tools that defy centralized, top-down standardization or governance. We capture this diversity of digital tools through the concept of Personal Digital Infrastructures (PDIs), which denote an individualized assemblage of tools and technologies, such as personal laptops, smartphones, cloud services, and applications brought together by workers to perform their work tasks. Yet, flexible workers constantly reconfigure their PDIs as the technology landscape, client-relationship, and task requirements shift. For flexible work arrangements to be mutually beneficial, PDI integration in ICT systems for work is increasingly necessary, beyond a narrow focus on enterprise systems supporting standard work. Our collective research on flexible work arrangements indicates that PDIs present non-trivial challenges, but a more effective design of ICT systems for work can facilitate the integration of these bottom-up infrastructures. The nuanced understanding of PDIs presented here highlights their interplay with flexible work arrangements across key dimensions (spatial, temporal, organizational, and technological) and suggests key priorities for technology and platform developers.more » « less
-
null (Ed.)The digital patronage model provides content creators the opportunity to receive sustained financial support directly from their fans. Patreon is a popular digital patronage platform that represents a prime site for the study of creators’ relational labor with their fans. Through in-depth interviews with 21 Patreon creators, this study investigated different types of creator–patron relationships and the perceived benefits and challenges of carrying out relational labor. We found that creators construct a variety of relationships with patrons, ranging from purely transactional to intimately familial. Creators benefit from relational labor in that it encourages patrons to treat the creator as a person rather than a product, resulting in both financial and emotional support. However, creators face difficulties in maintaining appropriate relational boundaries with patrons, some of whom control a substantial part of a creator’s income.more » « less
-
Digital patronage is the act of delivering recurring direct support to content creators online. In this paper, we define digital patronage and examine why patrons engage in this behavior on the live streaming platform Twitch. Our mixed method research illustrates patrons' motivations, how patronage motivations differ from that of donations, and the motivational factors that are associated with higher levels of patronage. We discuss how results extend understanding of patronage in the context of social support theory and provide design implications for digital patronage platforms.more » « less
-
The overall objective of this project funded by the NSF-IUSE program is to employ a sociotechnical systems lens and framework and identify and evaluate organization-wide capacities and change catalysts in a predominantly white institution's college of engineering. The college of engineering is viewed as a sociotechnical organization with social and technical subsystems. The social subsystem models who talks to whom about what. The technical subsystem models the main activities and programs in the organization. Our project aims to: (1) assess the technical system’s capacity to support recruitment and retention through a technical system analysis; (2) assess the social system’s capacity to support recruitment and retention through a social system analysis; and (3) generate systemwide catalysts for URM student success. We conducted semi-structured hour-long interviews with 38 stakeholders including students, faculty, administrators and staff from various departments and student organizations within and outside the college. We are qualitatively analyzing the interview data to identify technical and social system barriers and enablers. Data analysis is ongoing, but our preliminary findings and insights are as follows: (1) social system barriers for URM students were interactions with peers in classroom environment (leading to a sense of isolation and a lack of belonging), interactions with faculty and staff especially in relating to their needs and being empathetic, and familial concerns and being able to support their family financially. (2) interactions with their friends was the top social system enabler for URM students. Family also provided them comfort and solace while attending to the rigors of college. They also felt that living at home would alleviate some of the financial burdens they faced. (3) the lack in numbers (and hence the lack of diversity and identity), curricular and instructional methods, and high school preparation were cited as the most important technical system barriers these students faced. (4) students identified as technical system enablers the professional development opportunities they had, their participation in students organizations, particularly in identity-based organizations such as NSBE, SHPE and WISE, and how that helped them forge new contacts and provided emotional support during their stay here. (5) there is recognition among the administrators and the staff working with URM students that diversity is important in the student body and that the mission of enabling URM student success is important, although the mission itself with respect to URM students is somewhat poorly defined and understood.more » « less
- Free Publicly Accessible Full Text
-
Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3406865.3418332
