Multiscale modeling has yielded immense success on various machine learning tasks. However, it has not been properly explored for the prominent task of information diffusion, which aims to understand how information propagates along users in online social networks. For a specific user, whether and when to adopt a piece of information propagated from another user is affected by complex interactions, and thus, is very challenging to model. Current state-of-the-art techniques invoke deep neural models with vector representations of users. In this paper, we present a Hierarchical Information Diffusion (HID) framework by integrating user representation learning and multiscale modeling. The proposed framework can be layered on top of all information diffusion techniques that leverage user representations, so as to boost the predictive power and learning efficiency of the original technique. Extensive experiments on three real-world datasets showcase the superiority of our method.
Recently, aligning users among different social networks has received significant attention. However, most of the existing studies do not consider users’ behavior information during the aligning procedure and thus still suffer from the poor learning performance. In fact, we observe that social network alignment and behavior analysis can benefit from each other. Motivated by such an observation, we propose to jointly study the social network alignment problem and user behavior analysis problem. We design a novel end-to-end framework named BANANA. In this framework, to leverage behavior analysis for social network alignment at the distribution level, we design an earth mover’s distance based alignment model to fuse users’ behavior information for more comprehensive user representations. To further leverage social network alignment for behavior analysis, in turn, we design a temporal graph neural network model to fuse behavior information in different social networks based on the alignment result. Two models above can work together in an end-to-end manner. Through extensive experiments on real-world datasets, we demonstrate that our proposed approach outperforms the state-of-the-art methods in the social network alignment task and the user behavior analysis task, respectively.
more » « less- Award ID(s):
- 1763365
- NSF-PAR ID:
- 10228182
- Date Published:
- Journal Name:
- International Joint Conference on Artificial Intelligence
- Page Range / eLocation ID:
- 1438 to 1444
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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