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1. Optimal Operations Management of Mobility-on-Demand Systems

   https://doi.org/10.3389/frsc.2021.681096  

   Wollenstein-Betech, Salomón ; Paschalidis, Ioannis Ch. ; Cassandras, Christos G. ( July 2021 , Frontiers in Sustainable Cities)

   null (Ed.)

   The emergence of the sharing economy in urban transportation networks has enabled new fast, convenient and accessible mobility services referred to as Mobilty-on-Demand systems (e.g., Uber, Lyft, DiDi). These platforms have flourished in the last decade around the globe and face many operational challenges in order to be competitive and provide good quality of service. A crucial step in the effective operation of these systems is to reduce customers' waiting time while properly selecting the optimal fleet size and pricing policy. In this paper, we jointly tackle three operational decisions: (i) fleet size, (ii) pricing, and (iii) rebalancing, in order to maximize the platform's profit or its customers' welfare. To accomplish this, we first devise an optimization framework which gives rise to a static policy. Then, we elaborate and propose dynamic policies that are more responsive to perturbations such as unexpected increases in demand. We test this framework in a simulation environment using three case studies and leveraging traffic flow and taxi data from Eastern Massachusetts, New York City, and Chicago. Our results show that solving the problem jointly could increase profits between 1% and up to 50%, depending on the benchmark. Moreover, we observe that the proposed fleet size yield utilization of the vehicles in the fleet is around 75% compared to private vehicle utilization of 5%. 

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2. Dynamic Pricing of Wireless Internet Based on Usage and Stochastically Changing Capacity

   Batur, Demet ; Ryan, Jennifer K. ; Zhao, Zhongyuan ; Vuran, Mehmet C. ( January 2019 , Manufacturing & service operations management)

   Problem definition: Inspired by new developments in dynamic spectrum access, we study the dynamic pricing of wireless Internet access when demand and capacity (bandwidth) are stochastic. Academic/practical relevance: The demand for wireless Internet access has increased enormously. However, the spectrum available to wireless service providers is limited. The industry has, thus, altered conventional license-based spectrum access policies through unlicensed spectrum operations. The additional spectrum obtained through these operations has stochastic capacity. Thus, the pricing of this service by the service provider has novel challenges. The problem considered in this paper is, therefore, of high practical relevance and new to the academic literature. Methodology: We study this pricing problem using a Markov decision process model in which customers are posted dynamic prices based on their bandwidth requirement and the available capacity. Results: We characterize the structure of the optimal pricing policy as a function of the system state and of the input parameters. Because it is impossible to solve this problem for practically large state spaces, we propose a heuristic dynamic pricing policy that performs very well, particularly when the ratio of capacity to demand rate is low. Managerial implications: We demonstrate the value of using a dynamic heuristic pricing policy compared with the myopic and optimal static policies. The previous literature has studied similar systems with fixed capacity and has characterized conditions under which myopic policies perform well. In contrast, our setting has dynamic (stochastic) capacity, and we find that identifying good state-dependent heuristic pricing policies is of greater importance. Our heuristic policy is computationally more tractable and easier to implement than the optimal dynamic and static pricing policies. It also provides a significant performance improvement relative to the myopic and optimal static policies when capacity is scarce, a condition that holds for the practical setting that motivated this research. 

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3. Technical Note—Static Pricing: Universal Guarantees for Reusable Resources

   https://doi.org/10.1287/opre.2020.2054  

   Besbes, Omar ; Elmachtoub, Adam N. ; Sun, Yunjie ( March 2022 , Operations Research)

   We consider a fundamental pricing model in which a fixed number of units of a reusable resource are used to serve customers. Customers arrive to the system according to a stochastic process and, upon arrival, decide whether to purchase the service, depending on their willingness to pay and the current price. The service time during which the resource is used by the customer is stochastic, and the firm may incur a service cost. This model represents various markets for reusable resources, such as cloud computing, shared vehicles, rotable parts, and hotel rooms. In the present paper, we analyze this pricing problem when the firm attempts to maximize a weighted combination of three central metrics: profit, market share, and service level. Under Poisson arrivals, exponential service times, and standard assumptions on the willingness-to-pay distribution, we establish a series of results that characterize the performance of static pricing in such environments. In particular, although an optimal policy is fully dynamic in such a context, we prove that a static pricing policy simultaneously guarantees 78.9% of the profit, market share, and service level from the optimal policy. Notably, this result holds for any service rate and number of units the firm operates. Our proof technique relies on a judicious construction of a static price that is derived directly from the optimal dynamic pricing policy. In the special case in which there are two units and the induced demand is linear, we also prove that the static policy guarantees 95.5% of the profit from the optimal policy. Our numerical findings on a large test bed of instances suggest that the latter result is quite indicative of the profit obtained by the static pricing policy across all parameters. 

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4. Off-Street Parking for TNC Vehicles to Reduce Cruising Traffic

   https://doi.org/10.1109/CDC42340.2020.9304277  

   Li, Sen ; Qin, Junjie ; Yang, Hai ; Poolla, Kameshwar ; Varaiya, Pravin ( December 2020 , 2020 59th IEEE Conference on Decision and Control (CDC))

   null (Ed.)

   This paper considers off-street parking for the cruising vehicles of transportation network companies (TNCs) to reduce the traffic congestion. We propose a novel business that integrates the shared parking service into the TNC platform. In the proposed model, the platform (a) provides interfaces that connect passengers, drivers and garage operators (commercial or private garages); (b) determines the ride fare, driver payment, and parking rates; (c) matches passengers to TNC vehicles for ride-hailing services; and (d) matches vacant TNC vehicles to unoccupied parking garages to reduce the cruising cost. A queuing-theoretic model is proposed to capture the matching process of passengers, drivers, and parking garages. A market-equilibrium model is developed to capture the incentives of the passengers, drivers, and garage operators. An optimization-based model is formulated to capture the optimal pricing of the TNC platform. Through a realistic case study, we show that the proposed business model will offer a Pareto improvement that benefits all stakeholders, which leads to higher passenger surplus, higher drivers surplus, higher garage operator surplus, higher platform profit, and reduced traffic congestion. 

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5. Privacy-Preserving Dynamic Personalized Pricing with Demand Learning

   https://doi.org/10.1287/mnsc.2021.4129  

   Chen, Xi ; Simchi-Levi, David ; Wang, Yining ( October 2021 , Management Science)

   null (Ed.)

   The prevalence of e-commerce has made customers’ detailed personal information readily accessible to retailers, and this information has been widely used in pricing decisions. When using personalized information, the question of how to protect the privacy of such information becomes a critical issue in practice. In this paper, we consider a dynamic pricing problem over T time periods with an unknown demand function of posted price and personalized information. At each time t, the retailer observes an arriving customer’s personal information and offers a price. The customer then makes the purchase decision, which will be utilized by the retailer to learn the underlying demand function. There is potentially a serious privacy concern during this process: a third-party agent might infer the personalized information and purchase decisions from price changes in the pricing system. Using the fundamental framework of differential privacy from computer science, we develop a privacy-preserving dynamic pricing policy, which tries to maximize the retailer revenue while avoiding information leakage of individual customer’s information and purchasing decisions. To this end, we first introduce a notion of anticipating [Formula: see text]-differential privacy that is tailored to the dynamic pricing problem. Our policy achieves both the privacy guarantee and the performance guarantee in terms of regret. Roughly speaking, for d-dimensional personalized information, our algorithm achieves the expected regret at the order of [Formula: see text] when the customers’ information is adversarially chosen. For stochastic personalized information, the regret bound can be further improved to [Formula: see text]. This paper was accepted by J. George Shanthikumar, big data analytics. 

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