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1. Differential Privacy in Personalized Pricing with Nonparametric Demand Models

   https://doi.org/10.1287/opre.2022.2347  

   Chen, Xi; Miao, Sentao; Wang, Yining (August 2022, Operations Research)

   In recent decades, the advance of information technology and abundant personal data facilitate the application of algorithmic personalized pricing. However, this leads to the growing concern of potential violation of privacy because of adversarial attack. To address the privacy issue, this paper studies a dynamic personalized pricing problem with unknown nonparametric demand models under data privacy protection. Two concepts of data privacy, which have been widely applied in practices, are introduced: central differential privacy (CDP) and local differential privacy (LDP), which is proved to be stronger than CDP in many cases. We develop two algorithms that make pricing decisions and learn the unknown demand on the fly while satisfying the CDP and LDP guarantee, respectively. In particular, for the algorithm with CDP guarantee, the regret is proved to be at most [Formula: see text]. Here, the parameter T denotes the length of the time horizon, d is the dimension of the personalized information vector, and the key parameter [Formula: see text] measures the strength of privacy (smaller ε indicates a stronger privacy protection). Conversely, for the algorithm with LDP guarantee, its regret is proved to be at most [Formula: see text], which is near optimal as we prove a lower bound of [Formula: see text] for any algorithm with LDP guarantee. 

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2. Robust Dynamic Pricing with Demand Learning in the Presence of Outlier Customers

   https://doi.org/10.1287/opre.2022.2280  

   Chen, Xi; Wang, Yining (April 2022, Operations Research)

   This paper studies a dynamic pricing problem under model misspecification. To characterize model misspecification, we adopt the ε-contamination model—the most fundamental model in robust statistics and machine learning. In particular, for a selling horizon of length T, the online ε-contamination model assumes that demands are realized according to a typical unknown demand function only for [Formula: see text] periods. For the rest of [Formula: see text] periods, an outlier purchase can happen with arbitrary demand functions. The challenges brought by the presence of outlier customers are mainly due to the fact that arrivals of outliers and their exhibited demand behaviors are completely arbitrary, therefore calling for robust estimation and exploration strategies that can handle any outlier arrival and demand patterns. We first consider unconstrained dynamic pricing without any inventory constraint. In this case, we adopt the Follow-the-Regularized-Leader algorithm to hedge against outlier purchase behavior. Then, we introduce inventory constraints. When the inventory is insufficient, we study a robust bisection-search algorithm to identify the clearance price—that is, the price at which the initial inventory is expected to clear at the end of T periods. Finally, we study the general dynamic pricing case, where a retailer has no clue whether the inventory is sufficient or not. In this case, we design a meta-algorithm that combines the previous two policies. All algorithms are fully adaptive, without requiring prior knowledge of the outlier proportion parameter ε. Simulation study shows that our policy outperforms existing policies in the literature. 

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3. Learning-Based Pricing and Matching for Two-Sided Queues

   https://doi.org/10.1287/stsy.2024.0073  

   Yang, Zixian; Ying, Lei (March 2026, Stochastic Systems)

   We consider a dynamic system with multiple types of customers and servers. Each type of waiting customer or server joins a separate queue, forming a bipartite graph with customer-side queues and server-side queues. The platform can match the servers and customers and then the matched pairs leave the system. The platform will charge a customer a price according to their type when they arrive and will pay a server a price according to their type. The arrival rate of each queue is determined by the price according to some unknown demand or supply functions. Our goal is to design pricing and matching algorithms to maximize the profit of the platform with unknown demand and supply functions while keeping queue lengths of both customers and servers below a predetermined threshold. The difficulties of the problem include simultaneous learning and decision making and the tradeoff between maximizing profit and minimizing queue length. We use a longest-queue-first matching algorithm and propose a learning-based pricing algorithm, which combines gradient-free stochastic projected gradient ascent with bisection search. We prove that our proposed algorithm yields a sublinear regret [Formula: see text] and queue-length bound [Formula: see text], where T is the time horizon. We further establish a tradeoff between the regret bound and the queue-length bound. Funding: This research was supported in part by the National Science Foundation [Grants 2112471, 2207548, 2228974, and 2240981]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/stsy.2024.0073 . 

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4. Dynamic Pricing and Inventory Control with Fixed Ordering Cost and Incomplete Demand Information

   https://doi.org/10.1287/mnsc.2021.4171  

   Chen, Boxiao; Simchi-Levi, David; Wang, Yining; Zhou, Yuan (December 2021, Management Science)

   We consider the periodic review dynamic pricing and inventory control problem with fixed ordering cost. Demand is random and price dependent, and unsatisfied demand is backlogged. With complete demand information, the celebrated [Formula: see text] policy is proved to be optimal, where s and S are the reorder point and order-up-to level for ordering strategy, and [Formula: see text], a function of on-hand inventory level, characterizes the pricing strategy. In this paper, we consider incomplete demand information and develop online learning algorithms whose average profit approaches that of the optimal [Formula: see text] with a tight [Formula: see text] regret rate. A number of salient features differentiate our work from the existing online learning researches in the operations management (OM) literature. First, computing the optimal [Formula: see text] policy requires solving a dynamic programming (DP) over multiple periods involving unknown quantities, which is different from the majority of learning problems in OM that only require solving single-period optimization questions. It is hence challenging to establish stability results through DP recursions, which we accomplish by proving uniform convergence of the profit-to-go function. The necessity of analyzing action-dependent state transition over multiple periods resembles the reinforcement learning question, considerably more difficult than existing bandit learning algorithms. Second, the pricing function [Formula: see text] is of infinite dimension, and approaching it is much more challenging than approaching a finite number of parameters as seen in existing researches. The demand-price relationship is estimated based on upper confidence bound, but the confidence interval cannot be explicitly calculated due to the complexity of the DP recursion. Finally, because of the multiperiod nature of [Formula: see text] policies the actual distribution of the randomness in demand plays an important role in determining the optimal pricing strategy [Formula: see text], which is unknown to the learner a priori. In this paper, the demand randomness is approximated by an empirical distribution constructed using dependent samples, and a novel Wasserstein metric-based argument is employed to prove convergence of the empirical distribution. This paper was accepted by J. George Shanthikumar, big data analytics. 

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5. Distribution-Free Contextual Dynamic Pricing

   https://doi.org/10.1287/moor.2023.1369  

   Luo, Yiyun; Sun, Will Wei; Liu, Yufeng (May 2023, Mathematics of Operations Research)

   Contextual dynamic pricing aims to set personalized prices based on sequential interactions with customers. At each time period, a customer who is interested in purchasing a product comes to the platform. The customer’s valuation for the product is a linear function of contexts, including product and customer features, plus some random market noise. The seller does not observe the customer’s true valuation, but instead needs to learn the valuation by leveraging contextual information and historic binary purchase feedback. Existing models typically assume full or partial knowledge of the random noise distribution. In this paper, we consider contextual dynamic pricing with unknown random noise in the linear valuation model. Our distribution-free pricing policy learns both the contextual function and the market noise simultaneously. A key ingredient of our method is a novel perturbed linear bandit framework, in which a modified linear upper confidence bound algorithm is proposed to balance the exploration of market noise and the exploitation of the current knowledge for better pricing. We establish the regret upper bound and a matching lower bound of our policy in the perturbed linear bandit framework and prove a sublinear regret bound in the considered pricing problem. Finally, we demonstrate the superior performance of our policy on simulations and a real-life auto loan data set. Funding: Y. Liu and W.W. Sun acknowledge support from the National Science Foundation Division of Social and Economic Sciences [Grant NSF-SES 2217440]. Supplemental Material: The supplementary material is available at https://doi.org/10.1287/moor.2023.1369 . 

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