In recent years, a new line of research has taken an interventional view of recommender systems, where recommendations are viewed as actions that the system takes to have a desired effect. This interventional view has led to the development of counterfactual inference techniques for evaluating and optimizing recommendation policies. This article explains how these techniques enable unbiased offline evaluation and learning despite biased data, and how they can inform considerations of fairness and equity in recommender systems. 
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                            User Perception of Situated Product Recommendations in Augmented Reality
                        
                    
    
            Augmented reality (AR) interfaces increasingly utilize artificial intelligence systems to tailor content and experiences to the user. We explore the effects of one such system — a recommender system for online shopping — which allows customers to view personalized product recommendations in the physical spaces where they might be used. We describe results of a [Formula: see text] condition exploratory study in which recommendation quality was varied across three user interface types. Our results highlight potential differences in user perception of the recommended objects in an AR environment. Specifically, users rate product recommendations significantly higher in AR and in a 3D browser interface, and show a significant increase in trust in the recommender system, compared to a web interface with 2D product images. Through semi-structured interviews, we gather participant feedback which suggests AR interfaces perform better due to their ability to view products within the physical context where they will be used. 
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                            - Award ID(s):
- 1845587
- PAR ID:
- 10332220
- Date Published:
- Journal Name:
- International Journal of Semantic Computing
- Volume:
- 13
- Issue:
- 03
- ISSN:
- 1793-351X
- Page Range / eLocation ID:
- 289 to 310
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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