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The concept of using automated vehicles as mobile workspaces is now emerging. Consequently, the in- vehicle environment of automated vehicles must be redesigned to support user interactions in performing work-related tasks. During the design phase, interaction designers often use personas to understand target user groups. Personas are representations of prototypical users and are constructed from user surveys and interview data. Although data-driven, large samples of user data are typically assessed qualitatively and may result in personas that are not representative of target user groups. To create representative personas, this paper demonstrates a data analytics approach to persona development for future mobile workspaces using data from the occupational information network (O*NET). O*NET consists of data on 968 occupations, each defined by 277 features. The data were reduced using dimensionality reduction and 7 personas were identified using cluster analysis. Finally, the important features of each persona were identified using logistic regression.
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This content will become publicly available on April 16, 2026
Leveraging Large Language Models for Personalized Public Messaging
We present a novel methodology for crafting effective public messages by combining large language models (LLMs) and conjoint analysis. Our approach personalizes messages for diverse personas – context-specific archetypes representing distinct attitudes and behaviors – while reducing the costs and time associated with traditional surveys. We tested this method in public health contexts (e.g., COVID-19 mandates) and civic engagement initiatives (e.g., voting). A total of 153 distinct messages were generated, each composed of components with varying levels, and evaluated across five personas tailored to each context. Conjoint analysis identified the most effective message components for each persona, validated through a study with 2,040 human participants. This research highlights LLMs’ potential to enhance public communication, providing a scalable, cost-effective alternative to surveys, and offers new directions for HCI, particularly for the design of adaptive, user-centered, persona-driven interfaces and systems.
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- Award ID(s):
- 2125295
- PAR ID:
- 10615142
- Publisher / Repository:
- ACM
- Date Published:
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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