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When interacting with information retrieval (IR) systems, users, affected by confirmation biases, tend to select search results that confirm their existing beliefs on socially significant contentious issues. To understand the judgments and attitude changes of users searching online, our study examined how cognitively biased users interact with algorithmically biased search engine result pages (SERPs). We designed three-query search sessions on debated topics under various bias conditions. We recruited 1,321 crowdsourcing participants and explored their attitude changes, search interactions, and the effects of confirmation bias. Three key findings emerged: 1) most attitude changes occur in the initial query of a search session; 2) Confirmation bias and result presentation on SERPs affect the number and depth of clicks in the current query and perceived familiarity with clicked results in subsequent queries; 3) The bias position also affects attitude changes of users with lower perceived openness to conflicting opinions. Our study goes beyond traditional simulation-based evaluation settings and simulated rational users, sheds light on the mixed effects of human biases and algorithmic biases in information retrieval tasks on debated topics, and can inform the design of bias-aware user models, human-centered bias mitigation techniques, and socially responsible intelligent IR systems.
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This content will become publicly available on June 25, 2026
Confirmation bias through selective readout of information encoded in human parietal cortex
Abstract Decision-makers often process new evidence selectively, depending on their current beliefs about the world. We asked whether such confirmation biases result from biases in the encoding of sensory evidence in the brain, or alternatively in the utilization of encoded evidence for behavior. Human participants estimated the source of a sequence of visual-spatial evidence samples while we measured cortical population activity with magnetoencephalography. Halfway through the sequence, participants were prompted to judge the more likely source category. We find that processing of subsequent evidence depends on its consistency with the previously chosen category. Evidence encoded in parietal cortex contributes more to the estimation report when that evidence is consistent with the previous choice compared to when it contradicts that choice. Our results indicate that information contradicting pre-existing beliefs has little impact on subsequent behavior, despite being precisely encoded in the brain. This provides room for deliberative control to counteract confirmation biases.
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- Award ID(s):
- 1912232
- PAR ID:
- 10646789
- Publisher / Repository:
- Nature Communications
- Date Published:
- Journal Name:
- Nature Communications
- Volume:
- 16
- Issue:
- 1
- ISSN:
- 2041-1723
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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