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We study the problem of maximizing payoff generated over a period of time in a general class of closed queueing networks with a finite, fixed number of supply units that circulate in the system. Demand arrives stochastically, and serving a demand unit (customer) causes a supply unit to relocate from the “origin” to the “destination” of the customer. The key challenge is to manage the distribution of supply in the network. We consider general controls including customer entry control, pricing, and assignment. Motivating applications include shared transportation platforms and scrip systems. Inspired by the mirror descent algorithm for optimization and the backpressure policy for network control, we introduce a rich family of mirror backpressure (MBP) control policies. The MBP policies are simple and practical and crucially do not need any statistical knowledge of the demand (customer) arrival rates (these rates are permitted to vary in time). Under mild conditions, we propose MBP policies that are provably near optimal. Specifically, our policies lose at most [Formula: see text] payoff per customer relative to the optimal policy that knows the demand arrival rates, where K is the number of supply units, T is the total number of customers over the time horizon, and η is the demand process’ average rate of change per customer arrival. An adaptation of MBP is found to perform well in numerical experiments based on data from NYC Cab.

This paper was accepted by Gabriel Weintraub, revenue management and market analytics.

Funding: Y. Kanoria was supported by the National Science Foundation’s Division of Civil, Mechanical, and Manufacturing Innovation [Grant CMMI-1653477].

Supplemental Material: The data files and online appendices are available at https://doi.org/10.1287/mnsc.2023.4934 .

 

Problem definition : Participants in matching markets face search and screening costs when seeking a match. We study how platform design can reduce the effort required to find a suitable partner. Practical/academic relevance : The success of matching platforms requires designs that minimize search effort and facilitate efficient market clearing. Methodology : We study a game-theoretic model in which “applicants” and “employers” pay costs to search and screen. An important feature of our model is that both sides may waste effort: Some applications are never screened, and employers screen applicants who may have already matched. We prove existence and uniqueness of equilibrium and characterize welfare for participants on both sides of the market. Results : We identify that the market operates in one of two regimes: It is either screening-limited or application-limited. In screening-limited markets, employer welfare is low, and some employers choose not to participate. This occurs when application costs are low and there are enough employers that most applicants match, implying that many screened applicants are unavailable. In application-limited markets, applicants face a “tragedy of the commons” and send many applications that are never read. The resulting inefficiency is worst when there is a shortage of employers. We show that simple interventions—such as limiting the number of applications that an individual can send, making it more costly to apply, or setting an appropriate market-wide wage—can significantly improve the welfare of agents on one or both sides of the market. Managerial implications : Our results suggest that platforms cannot focus exclusively on attracting participants and making it easy to contact potential match partners. A good user experience requires that participants not waste effort considering possibilities that are unlikely to be available. The operational interventions we study alleviate congestion by ensuring that potential match partners are likely to be available. 

We consider the problem faced by a service platform that needs to match limited supply with demand while learning the attributes of new users to match them better in the future. We introduce a benchmark model with heterogeneous workers (demand) and a limited supply of jobs that arrive over time. Job types are known to the platform, but worker types are unknown and must be learned by observing match outcomes. Workers depart after performing a certain number of jobs. The expected payoff from a match depends on the pair of types, and the goal is to maximize the steady-state rate of accumulation of payoff. Although we use terminology inspired by labor markets, our framework applies more broadly to platforms where a limited supply of heterogeneous products is matched to users over time. Our main contribution is a complete characterization of the structure of the optimal policy in the limit that each worker performs many jobs. The platform faces a tradeoff for each worker between myopically maximizing payoffs (exploitation) and learning the type of the worker (exploration). This creates a multitude of multiarmed bandit problems, one for each worker, coupled together by the constraint on availability of jobs of different types (capacity constraints). We find that the platform should estimate a shadow price for each job type and use the payoffs adjusted by these prices first to determine its learning goals and then for each worker (i) to balance learning with payoffs during the exploration phase and (ii) to myopically match after it has achieved its learning goals during the exploitation phase. 

Large fractions of online advertisements are sold via repeated second-price auctions. In these auctions, the reserve price is the main tool for the auctioneer to boost revenues. In this work, we investigate the following question: how can the auctioneer optimize reserve prices by learning from the previous bids while accounting for the long-term incentives and strategic behavior of the bidders? To this end, we consider a seller who repeatedly sells ex ante identical items via a second-price auction. Buyers’ valuations for each item are drawn independently and identically from a distribution F that is unknown to the seller. We find that if the seller attempts to dynamically update a common reserve price based on the bidding history, this creates an incentive for buyers to shade their bids, which can hurt revenue. When there is more than one buyer, incentive compatibility can be restored by using personalized reserve prices, where the personal reserve price for each buyer is set using the historical bids of other buyers. Such a mechanism asymptotically achieves the expected revenue obtained under the static Myerson optimal auction for F. Further, if valuation distributions differ across bidders, the loss relative to the Myerson benchmark is only quadratic in the size of such differences. We extend our results to a contextual setting where the valuations of the buyers depend on observed features of the items. When up-front fees are permitted, we show how the seller can determine such payments based on the bids of others to obtain an approximately incentive-compatible mechanism that extracts nearly all the surplus.