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The often fierce competition on crowdfunding markets can significantly affect project success. While various factors have been considered in predicting the success of crowdfunding projects, to the best knowledge of the authors, the phenomenon of competition has not been investigated. In this paper, we study the competition on crowdfunding markets through data analysis, and propose a probabilistic generative model, Dynamic Market Competition (DMC) model, to capture the competitiveness of projects in crowdfunding. Through an empirical evaluation using the pledging history of past crowdfunding projects, our approach has shown to capture the competitiveness of projects very well, and significantly outperforms several baseline approaches in predicting the daily collected funds of crowdfunding projects, reducing errors by 31.73% to 45.14%. In addition, our analyses on the correlations between project competitiveness, project design factors, and project success indicate that highly competitive projects, while being winners under various setting of project design factors, are particularly impressive with high pledging goals and high price rewards, comparing to medium and low competitive projects. Finally, the competitiveness of projects learned by DMC is shown to be very useful in applications of predicting final success and days taken to hit pledging goal, reaching 85% accuracy and error of less than 7 days, respectively, with limited information at early pledging stage.
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Project Success Prediction in Crowdfunding Environments
Crowdfunding has gained widespread attention in recent years. Despite the huge success of crowdfunding platforms, the percentage of projects that succeed in achieving their desired goal amount is only around 40%. Moreover, many of these crowdfunding platforms follow "all-or-nothing" policy which means the pledged amount is collected only if the goal is reached within a certain predefined time duration. Hence, estimating the probability of success for a project is one of the most important research challenges in the crowdfunding domain. To predict the project success, there is a need for new prediction models that can potentially combine the power of both classification (which incorporate both successful and failed projects) and regression (for estimating the time for success). In this paper, we formulate the project success prediction as a survival analysis problem and apply the censored regression approach where one can perform regression in the presence of partial information. We rigorously study the project success time distribution of crowdfunding data and show that the logistic and log-logistic distributions are a natural choice for learning from such data. We investigate various censored regression models using comprehensive data of 18K Kickstarter (a popular crowdfunding platform) projects and 116K corresponding tweets collected from Twitter. We show that the models that take complete advantage of both the successful and failed projects during the training phase will perform significantly better at predicting the success of future projects compared to the ones that only use the successful projects. We provide a rigorous evaluation on many sets of relevant features and show that adding few temporal features that are obtained at the project's early stages can dramatically improve the performance.
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- Award ID(s):
- 1527827
- PAR ID:
- 10021821
- Date Published:
- Journal Name:
- Proceedings of the Ninth ACM International Conference on Web Search and Data Mining
- Page Range / eLocation ID:
- 247 to 256
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/2835776.2835791
