Each year, significant investment of time and resources is made to improve diversity within engineering across a range of federal and state agencies, private/not-for-profit organizations, and foundations. In spite of decades of investments, efforts have not yielded desired returns - participation by minorities continues to lag at a time when STEM workforce requirements are increasing. In recent years a new stream of data has emerged - online social networks, including Twitter, Facebook, and Instagram - that act as a key sensor of social behavior and attitudes of the public. Almost 87% of the American population now participates in some formmore »
#EngineersWeek: Broadening our Understanding of Community Engagement through Analysis of Twitter Use during the National Engineers Week.
Community engagement efforts have become an important avenue for raising public interest and know-how related to engineering. These efforts draw the young and the diverse into seeing engineering as a worthwhile profession. One such effort at the national level in the U.S. is the “National Engineers Week”. This is a week-long celebration held every February that consists of numerous events and activities organized for the general public with a focus towards students, women, and under-represented groups. In this paper, we examined this effort through the lens of social media and analyzed Twitter data collected for two hashtags used during the National Engineers Week 2017: “#eweek2017” and “#engineersweek”. Our dataset consisted of 6,583 original tweets and 10,885 retweets. To study the impact of the outreach we used three analytical approaches: descriptive analysis, content analysis, and network analysis. We found that the Twitter campaign participation was dominated by engineering companies and individual users followed by a limited participation of educational institutions, professional engineering associations, and non-profits. As opposed to other popular hashtag campaigns, not a single news media organization was identified as a participating user signaling a lower new media-driven propagation of the campaign among the public. From a content perspective, the more »
- Award ID(s):
- 1707837
- Publication Date:
- NSF-PAR ID:
- 10066212
- Journal Name:
- Proceedings of 125th ASEE Annual Conference, Salt Lake City, USA.
- Sponsoring Org:
- National Science Foundation
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African Americans, Latinos/Latinas, and other traditionally underserved ethnic/racial groups are needed for the next generation of engineers, scientists, and STEM educators. Women of color (WOC), in particular, represent a tremendous untapped human capital that could further provide a much-needed diversity of perspective essential to sustain technological advantages and to promote positive academic climate. Recently engineering educators have questioned the STEM community commitment towards increasing the participation of WOC. Indeed, national reports of domestic students studying and completing STEM degrees show marginal improvement in broadening participation with significant lag in engineering, despite the known benefits of diversity. Therefore, more must bemore »
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