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User modeling is critical for understanding user intents, while it is also challenging as user intents are so diverse and not directly observable. Most existing works exploit specific types of behavior signals for user modeling, e.g., opinionated data or network structure; but the dependency among different types of user-generated data is neglected. We focus on self-consistence across multiple modalities of user-generated data to model user intents. A probabilistic generative model is developed to integrate two companion learning tasks of opinionated content modeling and social network structure modeling for users. Individual users are modeled as a mixture over the instances of paired learning tasks to realize their behavior heterogeneity, and the tasks are clustered by sharing a global prior distribution to capture the homogeneity among users. Extensive experimental evaluations on large collections of Amazon and Yelp reviews with social network structures confirm the effectiveness of the proposed solution. The learned user models are interpretable and predictive: they enable more accurate sentiment classification and item/friend recommendations than the corresponding baselines that only model a singular type of user behaviors.
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JNET: Learning User Representations via Joint Network Embedding and Topic Embedding
User representation learning is vital to capture diverse user preferences, while it is also challenging as user intents are latent and scattered among complex and different modalities of user-generated data, thus, not directly measurable. Inspired by the concept of user schema in social psychology, we take a new perspective to perform user representation learning by constructing a shared latent space to capture the dependency among different modalities of user-generated data. Both users and topics are embedded to the same space to encode users' social connections and text content, to facilitate joint modeling of different modalities, via a probabilistic generative framework. We evaluated the proposed solution on large collections of Yelp reviews and StackOverflow discussion posts, with their associated network structures. The proposed model outperformed several state-of-the-art topic modeling based user models with better predictive power in unseen documents, and state-of-the-art network embedding based user models with improved link prediction quality in unseen nodes. The learnt user representations are also proved to be useful in content recommendation, e.g., expert finding in StackOverflow.
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- PAR ID:
- 10177159
- Date Published:
- Journal Name:
- Proceedings of the 13th International Conference on Web Search and Data Mining
- Page Range / eLocation ID:
- 205 to 213
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
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Accepted Manuscript1.0
- Conference Paper:
- https://doi.org/10.1145/3336191.3371770
