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Title: The Economics of Bundling Content with Unlicensed Wireless Service
Adding new unlicensed wireless spectrum is a promising approach to accommodate increasing traffic demand. However, unlicensed spectrum may have a high risk of becoming congested, and service providers (SPs) may have difficulty to differentiate their wireless services when offering them on the same unlicensed spectrum. When SPs offer identical services, the resulting competition can lead to zero profits. In this work, we consider the case where an SP bundles its wireless service with a content service. We show that this can differentiate the SPs’ services and lead to positive SP profits. In particular, we study the characteristics of the content services that an SP should bundle with its wireless service, and analyze the impact of bundling on consumer surplus.  more » « less
Award ID(s):
1701921 1547328 1343381
PAR ID:
10179968
Author(s) / Creator(s):
; ;
Date Published:
Journal Name:
Lecture notes of the Institute for Computer Sciences Social Informatics and Telecommunications Engineering
Volume:
277
ISSN:
1867-822X
Page Range / eLocation ID:
93-108
Format(s):
Medium: X
Sponsoring Org:
National Science Foundation
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