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Homeowner wildfire risk mitigation and preparedness are important components of community wildfire readiness. This report describes the data collected through two efforts conducted in the Nikiski, Alaska, study area: (1) parcel-level rapid wildfire risk assessments performed by trained assessors and (2) homeowner surveys in which respondents provided self-assessments of their parcel-level wildfire risk. This project was undertaken to support the Kenai Peninsula Borough Office of Emergency Management, and the Nikiski Fire Service Area to inform decisions about wildfire adaptation. The household surveys explored the social dimensions of wildfire, including understanding of wildfire risk, outreach or communication preferences, mitigation and evacuation preparedness activities, and perceptions of community risk reduction strategies. The results provide evidence that despite some results seeming to suggest lower wildfire risk perceptions, respondents indicate taking action to reduce risk on their properties, support fuels management on adjacent public lands, and express interest in opportunities to undertake both mitigation and emergency preparedness activities to reduce risks associated with the threat of wildfire.
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Developing Behavioral and Evidence-Based Programs for Wildfire Risk Mitigation
The actions of residents in the wildland–urban interface can influence the private and social costs of wildfire. Wildfire programs that encourage residents to take action are often delivered without evidence of effects on behavior. Research from the field of behavioral science shows that simple, often low-cost changes to program design and delivery can influence socially desirable behaviors. In this research report, we highlight how behavioral science and experimental design may advance efforts to increase wildfire risk mitigation on private property. We offer an example in which we tested changes in outreach messaging on property owners’ interest in wildfire risk information. In partnership with a regional wildfire organization, we mailed 4564 letters directing property owners to visit personalized wildfire risk webpages. By tracking visitation, we observed that 590 letter recipients (12%) sought information about their wildfire risk and response varied by community. This research–practice collaboration has three benefits: innovation in outreach, evidence of innovation through experimental design, and real impacts on interest in wildfire mitigation among property owners. Future collaborations may inform behavioral and evidence-based programs to better serve residents and the public interest as the risks from wildfires are projected to grow.
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- Award ID(s):
- 1823509
- PAR ID:
- 10213027
- Date Published:
- Journal Name:
- Fire
- Volume:
- 3
- Issue:
- 4
- ISSN:
- 2571-6255
- Page Range / eLocation ID:
- 66
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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- Free Publicly Accessible Full Text
-
Accepted Manuscript
- Journal Article:
- https://doi.org/10.3390/fire3040066
