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We consider a personalized pricing problem in which we have data consisting of feature information, historical pricing decisions, and binary realized demand. The goal is to perform off-policy evaluation for a new personalized pricing policy that maps features to prices. Methods based on inverse propensity weighting (including doubly robust methods) for off-policy evaluation may perform poorly when the logging policy has little exploration or is deterministic, which is common in pricing applications. Building on the balanced policy evaluation framework of Kallus (2018), we propose a new approach tailored to pricing applications. The key idea is to compute an estimate that minimizes the worst-case mean squared error or maximizes a worst-case lower bound on policy performance, where in both cases the worst-case is taken with respect to a set of possible revenue functions. We establish theoretical convergence guarantees and empirically demonstrate the advantage of our approach using a real-world pricing dataset.
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Stateful Offline Contextual Policy Evaluation and Learning
We study off-policy evaluation and learning from sequential data in a structured class of Markov decision processes that arise from repeated interactions with an exogenous sequence of arrivals with contexts, which generate unknown individual-level responses to agent actions. This model can be thought of as an offline generalization of contextual bandits with resource constraints. We formalize the relevant causal structure of problems such as dynamic personalized pricing and other operations management problems in the presence of potentially high-dimensional user types. The key insight is that an individual-level response is often not causally affected by the state variable and can therefore easily be generalized across timesteps and states. When this is true, we study implications for (doubly robust) off-policy evaluation and learning by instead leveraging single time-step evaluation, estimating the expectation over a single arrival via data from a population, for fitted-value iteration in a marginal MDP. We study sample complexity and analyze error amplification that leads to the persistence, rather than attenuation, of confounding error over time. In simulations of dynamic and capacitated pricing, we show improved out-of-sample policy performance in this class of relevant problems.
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- Award ID(s):
- 1846210
- PAR ID:
- 10406741
- Date Published:
- Journal Name:
- Proceedings of The 25th International Conference on Artificial Intelligence and Statistics
- Format(s):
- Medium: X
- Sponsoring Org:
- National Science Foundation
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Accepted Manuscript1.0
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- The DOI is not currently available.
